UX/UI Designer & Director

I currently work at Spoonflower.com as UX Director, where I direct the UX/UI evolution of the Spoonflower e-commerce site within an Agile/Scrum and Lean UX context. My team and I collaborate with Engineering, Marketing, and Business on KPIS and conduct research, user tests, user interviews/surveys, A/B tests, and collaborative workshops to improve site experience and realize those KPIs. I stay intimately in tune with analytics to gain further insights and validation or invalidation, and provide art direction for select digital initiatives where they intersect with customer/site experience.

Prior to Spoonflower, I worked for many years as Designer, Strategist, and Design Director with the talented team at Viget.com, where we worked on projects for large brands/organizations to smaller start-ups.